Penny is the customer-acquisition analyst for businesses too small to hire one. She connects your ad accounts and your CRM, shows you — in plain English — which spend actually became revenue across Google and Meta, and shifts your budget to what works. All on your own servers. Your data never leaves.
You’re spending on Google and Meta. You’re getting some customers. But you can’t tell which campaigns make money and which quietly burn it — the platforms show clicks, not revenue, and each only sees its own channel.
An agency would tell you… for $3,000/mo you don’t have. So the waste continues.
Link Google Ads, Meta, and your CRM in a few clicks. No data leaves your servers.
Penny ties every dollar of spend to real revenue in your CRM, across both channels, and shows your true cost per customer.
She tells you what to cut and what to scale, and — with your OK — shifts the budget to what works.
Google shows you Google. Meta shows you Meta. Neither shows you money. Penny connects your CRM and tells you which ads became paying customers — across both.
What a data analyst or a $3k/mo agency does, for a fraction of your ad budget. No retainer, no contract.
Penny runs on your own infrastructure. Your customers, revenue, and ad data never leave your servers.
No dashboards to decode. Plain English: what’s working, what’s wasting money, what to do — then she does it, with your approval.
Penny is the only one that ties your ad spend to your real revenue, across Google and Meta together — entirely on your own servers.
The platforms will never route budget to a competitor. The cloud tools will never keep your data off theirs. Penny does both.
No contracts, no percentage-of-spend — less than a tenth of an agency.
We run Penny on our own marketing.
We cut our cost per customer from $X to $Y.
They optimize within their platform, toward clicks. Penny optimizes across both, toward real revenue in your CRM.
Have one (HubSpot, etc.)? Great. Don’t? Penny starts with a simple spreadsheet.
On your own infrastructure. Nothing leaves.
No. Monthly. Cancel anytime.
Tell us where to look. We’ll run Penny on your accounts and show you — with real numbers — which spend became revenue and which quietly burned. No obligation.
We’ll be in touch shortly to run your free ad-spend breakdown. Keep an eye on your inbox.